GRAPHIC DESIGN & VISUAL BRANDING CASE STUDY
FEATURED WORK: HydroPoint Data Systems
CLIENT OVERVIEW
HydroPoint Data Systems’ water use analysis services, powered by their smart irrigation products, help corporations and municipalities lower their water usage footprint while saving money in the process. Their client list includes Fortune 500 companies, hi-tech campuses, and big box retail giants. Their business models spans smart irrigation products, subscription services, and water use analysis for the last mile.
DESIGN CHALLENGE
Getting in on the ground floor of a start-up has its perks: I’ve been their ‘go-to’ designer and brand oversight advisor for everything from graphics to interior design. The list is long, spanning 21 years of identity design (corporate umbrella, subsidiary, and 20+ products), sales/marketing/events print collateral, forward-facing and back-end user websites, advertising, packaging and user manuals, product design, trade show signage, infographics and presentations, etc. I recently consulted as their interior designer, allowing me to revisit my architectural training and revision their corporate headquarters into a beautifully updated environment.
“As an entrepreneur I don’t have time or money to waste. I can rely on Anne to both understand the business challenge at hand and ask the intelligent questions that help to refine it. She consistently meets my needs on time and under budget. Anne’s experience and excellent design aesthetic always exceed my expectations, giving me product that is superior to anything I could have hoped for.”
— CHRIS SPAIN, CEO and Founder, HydroPoint Data Systems
“Anne is a great communicator, is easy to work with, and truly has the design eye for what works and what doesn’t. No matter the project she always knocks it out of the park. She makes us not only look great but helps us communicate more effectively.”
— MEG MASON, VP of Marketing, HydroPoint Data Systems
