GRAPHIC DESIGN & VISUAL BRANDING
Infographics and Icons
Infographics and icons are useful illustrations that simplify and bring to life complex ideas, making them easier for an audience to grasp. Ranging from a single idea to a layered mash-up of concepts, a visual interpretation can go a long away to helping a customer understand your message.
As a founding steering committee member and designer of The Lexicon & Google co-sponsored Regen1 Activator, I was tasked with designing a ‘visual language for place’ in the context of regenerative agriculture. Out of that came the genesis for the Lex Icons, a globally-adaptable and open-sourced icon library describing the food system.
At first an icon designer and later a judge of icon submissions, we launched a collection of over 2,700 icons sourced from designers in over 30 countries. The collection can be found at thenounproject.com.
The icons I created depict farming practices, environmental conditions, and products of regenerative farming. Intended to inform consumers about regenerative farming practices in their food, Regen1 is dedicated to implementing our work through the ag supply chain.
